GoHighLevel pricing has become a hot topic among marketers and agencies looking to streamline operations and maximize ROI. With several flexible plans designed to fit different business sizes and goals, GoHighLevel makes it easy to automate marketing tasks and scale fast. In this article, we’ll walk you through everything you need to know about GoHighLevel pricing and how the platform stands out from the competition.
GoHighLevel Pricing: Your Guide to Choosing the Right Plan

GoHighLevel pricing starts at $97 per month for the Starter plan and goes up to $497 per month for the Pro SaaS plan. Each option offers a range of features to match your business needs. The Starter plan is perfect for solo entrepreneurs or small businesses, offering unlimited contacts, a CRM system, and website-building tools. As you upgrade to the Unlimited plan at $297/month, you unlock the power to manage unlimited accounts and enjoy premium features like a branded desktop app and advanced API access. Finally, the Pro SaaS plan at $497/month delivers full white-label capabilities, letting agencies rebrand GoHighLevel as their own service.
Understanding the different plans is crucial for selecting the right level of service. Whether you’re starting out or running a large agency, GoHighLevel offers a solution that can adapt to your growing needs. Plus, by opting for annual billing, you can save around 16%, maximizing your investment over time.
Hidden Costs You Should Know About
When analyzing GoHighLevel, it’s important to consider the hidden costs. While the base subscriptions provide access to numerous tools, additional services like LC-Phone, LC-Email, Workflow AI, and WordPress hosting might incur extra charges. These costs can add up if your agency heavily relies on these features. However, GoHighLevel’s built-in solutions often eliminate the need for expensive third-party tools, balancing out potential extra costs.
GoHighLevel Pricing Comparison Table
Feature | Starter ($97/mo) | Unlimited ($297/mo) | Pro SaaS ($497/mo) |
---|---|---|---|
Unlimited Contacts | ✅ | ✅ | ✅ |
Unlimited Sub-Accounts | ❌ | ✅ | ✅ |
Branded Desktop App | ❌ | ✅ | ✅ |
API Access | ❌ | ✅ | ✅ |
White-Label Mobile App | ❌ | ❌ | ✅ |
SaaS Mode & Rebilling | ❌ | ❌ | ✅ |
Which GoHighLevel Pricing Plan is Best for You?
Choosing the right GoHighLevel pricing plan depends on your business size and goals. Solo entrepreneurs and small businesses will find the Starter plan sufficient, while agencies handling multiple clients should consider the Unlimited or Pro SaaS options for greater flexibility and branding capabilities. Annual plans offer the best value if you’re ready to commit long-term.
What Makes GoHighLevel Stand Out?
Beyond just attractive pricing, GoHighLevel stands out thanks to its all-in-one solution that combines CRM, email marketing, SMS marketing, workflow automation, and appointment booking into a single platform. This reduces dependency on multiple expensive software tools and simplifies daily operations, helping businesses scale efficiently.
Conclusion
Understanding GoHighLevel pricing is key to making a smart investment for your marketing automation needs. Whether you’re a solo entrepreneur or an agency, GoHighLevel offers scalable options to help grow your business. While there are hidden costs to be mindful of, the value provided often outweighs the expenses, especially when compared to maintaining multiple separate tools. Choosing the right plan can elevate your business, improve client relationships, and maximize profits.
FAQ
1. What is the cheapest GoHighLevel pricing plan?
The Starter plan at $97/month is the most affordable option, providing core features for small businesses and entrepreneurs.
2. Are there discounts available for GoHighLevel pricing?
Yes, you can save around 16% by opting for annual billing instead of paying monthly.
3. Does GoHighLevel offer a free trial?
Absolutely! GoHighLevel offers a 14-day free trial, and sometimes even an extended 30-day trial, allowing users to test the platform before committing.
4. What are the hidden costs with GoHighLevel?
Hidden costs can include charges for LC-Phone, LC-Email, AI tools, WordPress hosting, and mobile app white-labeling services.
5. Who should choose the Pro SaaS plan?
Agencies aiming to white-label services and offer clients a branded mobile app should opt for the Pro SaaS plan at $497/month.